Dan Newling

I am a journalist-turned-communications consultant.

As a journalist I spent 15 years writing – and producing documentary films – for some of the world’s biggest and most respected news organisations. I won (and lost) a few awards in the process.

For the past five years I’ve put my journalistic skills to more practical purpose working as a communications consultant, mainly for professional services firms.

I specialise in helping these firms and their leaders improve their public profiles in ways that will win them new customers and clients while adhering to their unique values.

The primary way I do this is with the written word.

I believe that the written word, when used correctly, is the most effective means by which my clients can can communicate what they do to the people they want to reach.

What this means, in practice, is that I don’t hold much truck by TV adverts, podcasts, social media influencers, activation events or branded pencils. Yes, these things may work or some people, in certain situations, but not – in my experience – for the busy and serious-minded professional service organisations and people I work for.

What does work, and which I can help with, are:

  • Strategic public relations campaigns designed to further specific business ambitions.
  • Mutually beneficial engagement with journalists and news media outlets which matter.
  • Intelligent, interesting and original expert commentary on relevant current events.
  • Well-written and insightful ‘thought leadership’ articles published in influential publications.
  • An engaging, professional-looking and SEO-optimised online / social media presence.

Please don’t hesitate to get in touch if you think you or your organisation would benefit from knowing more.