Dan Newling

I am a communications consultant who specialises in improving the public profiles of professional service firms.

Prior to doing this I spent 15 years writing – and producing documentary films – for some of the world’s biggest and most respected news organisations. I won (and lost) a few awards in the process. Now I put my journalistic skills to use winning positive coverage for my clients in the powerful media that matter.

I specialise in helping my clients improve their public profiles in ways win them new business while adhering to their unique values.

The primary way I do this is with the written word.

I believe that the written word, when used correctly, is the most effective means by which my clients can can communicate what they do to the people they want to reach.

What this means, in practice, is that I don’t hold much truck by TV adverts, podcasts, social media influencers, activation events or branded pencils. Yes, these things may work or some people, in certain situations, but not – in my experience – for the busy and serious-minded professional service organisations and people I work for.

What does work, and which I can help with, are:

  • Strategic pro-active PR campaigns designed to further specific business ambitions.
  • Mutually-beneficial engagement with the journalists and publishers which matter.
  • Intelligent, interesting and original expert commentary on relevant current events.
  • Well-written and insightful ‘thought leadership’ articles published in influential publications.
  • An engaging, professional and SEO-optimised online / social media presence.

Please don’t hesitate to get in touch if you think you or your organisation would benefit from knowing more.