I am a corporate communications expert who specialises in improving the public profiles of professional service firms. I help busy professionals communicate messages which will win new clients while they focus on their day jobs.
Prior to doing this I spent 15 years writing – and making documentary films – for some of the world’s most respected news organisations. I won (and lost) a few awards in the process. Now I put my journalistic skills to use winning positive coverage for my clients in the media that matter.
I work primarily with the written word.
I believe that the written word, when used correctly, is the most effective means by which my clients can can communicate what they do to the people they want to reach.
What this means, in practice, is that I don’t get involved with television adverts, social media influencers, activation events or branded stationary. All these things may benefit a firm, but they’re not my specialism.
The tactics I use – and which I know work for my clients – include:
- Strategic PR campaigns laser-focussed on achieving specific business ambitions.
- Fascinating, original expert media commentary on relevant current events.
- Pro-active personal engagement with the journalists and editors who really matter.
- Insightful ‘thought leadership’ articles published in influential publications.
- Engaging, professional and SEO-optimised online / social media content.
Contrary to what some large corporate PR agencies may claim, harnessing the above techniques to improve a firm’s public profile need not be time consuming nor expensive.
All it needs it someone with the ability to understand a business; and the skills, and connections, to communicate that understanding to the people who matter.
This is what I do.
Please don’t hesitate to get in touch if you think you or your organisation would benefit from knowing more.